Searching for a Great Copywriter
If you want to generate an income on the internet, you are going to need a web site. If you want that site to help you be profitable, it needs to be really well written. Unless you're good at copywriting already it's wise to hire someone well-qualified to write the text on your web site. An expert copywriter can help you rake in far more money than you could ever hope to see if you attempted to write the text yourself. Apparently, not all copywriters are created equal. Some of them are very gifted. Some dream of having talent but are merely trying to make some money because they've heard that online copywriting is simple. Here is how you will be able to know the difference.
Does the copywriter have his or her own website? Any copywriter who is itnerested to compose web copy must have a website that contains their bio, a resume, several samples and anything else they want to share. If the copywriter doesn't have his or her own website, how will they help you put up yours? Look at the copy on their website too. If it is loaded with errors this is not a good sign.
Do you respond well while you read the text on the copywriter's site? This is more involved than simply noticing grammar and spelling errors. Does the copy make you feel any sort of emotional response? Does it move you to like the copywriter? Does it make you want to follow up and discover more about the writer? Does it make you feel like you need to hire the writer immediately? Does it make you want to run away? Does it make you angry? These are all important reactions and you should pay attention to them.
Perform some more research on the copywriter. Look for reviews for the writer on third-party copywriter freelance jobs websites and online discussion boards. It is likely that the only reviews on the copywriter's website are going to be positive ones. Perform a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews demand your special attention. You have to also request the copywriter to provide you a few references. Make sure that you follow up and actually get ahold of those references and obtain an honest opinion from them.
It is crucial to actually go over any samples furnished to you by the writer. Ask for additional samples than are available on the writer's web site. This is especially crucial if the copywriter claims he or she is an expert in an area. When the writing reads like it was copied from Wikipedia or is especially vague, you need to find another copywriter.
There are many different ways to find out if a copywriter is worth hiring. It is important to do your homework and look beyond the writer for information as to his/her reputation and character.